We will continue this section of the newsletter each week as long as we have content. Please send us anything you'd like us to mention. It could be a weekly special, a special event, etc...
DON'T FORGET
Saturday November 30th is
SMALL BUSINESS SATURDAY
https://www.americanexpress.com/us/small-business/Shop-Small/marketing-materials?linknav=us-open-shopsmall-subnav-promote
Shift Your Shopping For Good, Causetown's national holiday campaign to encourage consumers to "shift" their shopping from big box chains to independent businesses that give back to their community.
It is soooo simple. Here is how it works:
1. During the campaign (11/30-12/3), you commit to donating a portion of purchases to charity IF the customer mentions the promotion.
2. When a customer mentions the promotion, you write down the purchase amount and the customer email, and report that to Causetown.
That's it! We email each customer a link to choose their favorite charity to benefit (any registered nonprofit in the country). We send you one invoice for all donations due, and we disburse 100% of the funds to the chosen charities.
Here's why you should join:
1. Kevin Bacon will be filming a commercial promoting the campaign, and by joining, you have a chance of being mentioned in the commercial or on social media by Kevin Bacon.
2. There will be national press covering the campaign, and encouraging consumers to patronize business involved in the campaign.
3. DC already has 39+ businesses participating, and I can guarantee that there will be additional press covering the DC campaign.
4. Because any nonprofit can benefit, every nonprofit in town has an incentive to tell their supporters to patronize your business, and dozens of DC nonprofits have already committed to doing so.
5. It's free to participate. The worst thing that happens is that nobody comes in because of the promotion, and you get a bunch of free local and national press for your business.
Ready to join? Click here:
(Even though the national campaign is called "Shift Your Shopping For Good," the local branding for the campaign is "Shop Local First Week." Our good friends at Think Local First are behind this too!)
Wondering what amount to donate?
We encourage businesses to donate 15% of purchases, but you can donate any amount you like. You can limit it to certain purchases, or you can even donate a flat amount per purchase (like $5 for every drop in class purchased). It's up to you.
Get stuck on the website?
Tell me what amount you want to donate, and I'll set it up for you.
Other questions?
Want to help make this the "biggest small business give back EVER"?
Thanks!!
Kevin
--
Kevin Markham
Co-Founder, Causetown
