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CLICK HERE
for up-to-date listings of which Adams Morgan businesses are open during this crisis and what their delivery/carryout/gift card options are.
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Is your business offering Mother's Day specials?
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Mother's Day is on Sunday, May 10 this year and it looks like we're still going to be under lockdown, so this is your opportunity to get the word out about specials you may be planning.
Please let us know if your business is planning on something special for the moms out there -- perhaps a takeout or delivery brunch, a Mother's Day sale, or maybe a special digital gift card to minimize contact with other people -- and we'll help promote it over the next two weeks.
Please send your Mother's Day specials to
Brian Barrie
.
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ACT NOW to Tell Congress We Need #RestaurantRelief
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From Kathy Hollinger, RAMW President and CEO:
(this is an excerpt --
click here
for the full message)
Dear Operator,
This weekend we launched our Congressional industry-wide campaign focused on ensuring that Phase IV of the relief package addresses the real needs of our industry, and
WE NEED YOU TO TAKE ACTION TODAY
.
Seven Anchoring Issues for Independent Restaurants
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Provide additional funding for PPP
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Fix PPP so it works for restaurants
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Provide restaurant rent relief
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Create fund to cover health insurance
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Expand Business Interruption to cover COVID-19
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Deliver access to capital for reopening
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Deferral of certain tax payments to provide liquidity
What YOU Need To Do
:
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We have made it simple for you to get involved!
Click here
to reach out to the key members of Congress. You will be prompted to send an email (don’t worry we have provided the template, but encourage you to personalize it to really tell your story, with anchoring messages remaining the same) then you will be prompted to easily tweet to the targeted members of Congress, which we strongly encourage you to do. We want to make sure our message is
VISIBLE, LOUD, and CLEAR
.
Share this with your friends, colleagues, partners, and neighbors.
-
Click here
for the toolkit of artwork that can be used on your Instagram, Twitter and Facebook. We need this campaign to be
VISIBLE
, so we encourage you to share this on your social media.
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If you have any personal relationships with members of Congress, now is the time to reach out to them directly, and tell them your story, and share the anchoring industry message. We are lucky that our hometown is their adopted hometown, so let’s use that to our advantage.
All efforts are needed, but right now is the time to weigh in BIG TIME with Congress to make sure they are hearing directly from YOU as we only have a two-week window to be LOUD, UNITED and COORDINATED in message.
Click here to make some noise!
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Urgent Campaign, 4/20-22!
District Ranked Lowest in SBA PPP Loans
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#ThinkLocalDC #SmallBizNeedsNOW!
On April 20,
Evercore released calculations
showing the disparity between the US states for the SBA PPP loans, since April 13. The District of Columbia came in at #51 of 51, making us the lowest % of eligible payroll [30.4%] and 3,253 loans approved = $1.2B. Note: Calculations update in real-time.
As business hours got started today, we’re sharing
#SmallBizNeedsNow
campaign - not business as usual, but a plan to get #smallbiz on the path to economic recovery. The #PPPLoan should be a bridge to a more comprehensive program that works for ALL #smallbiz
America's #SmallBiz is facing a crisis like no other. Legislators
MUST
listen to what #SmallBizNeedsNow and take action to prevent further collapse.
We have joined our friends at the
Institute for Local Self Reliance
and Main Street Alliance and WE NEED YOU to join this campaign too. Below are some sample messages from ISLR for social media for April 20, 21 and 22 and
the recommendations
.
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AMPBID Digital Assistance During COVID-19
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Adams Morgan Partnership BID is offering Website, Digital Marketing, and Social Media Advice for Small Businesses During COVID-19.
We are available to offer digital assistance to our Adams Morgan small businesses during COVID-19. Whether you're a retailer that’s temporarily closed your doors, a restaurant promoting takeout and delivery offerings, or an online business that’s experiencing a spike you weren’t anticipating, we're here to help you identify potential marketing opportunities and assist in “figuring out where to begin.” We may not have all the answers, but we’re committed to providing you with relevant and timely resources that you’ll need as you navigate through the uncertainty ahead.
If you are in need of digital marketing tips, social media setup/strategy, or website advice, we’re here to help and please don't hesitate to reach out (virtually) to
bbarrie@admodc.org
to set up a time to speak with us so that we can brainstorm together.
In the meantime, here are a few steps that you can take today:
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If you don't have a website, consider building an e-commerce/shoppable landing page where customers can buy your products online. You can also use it to sell gift cards that people can buy now for future use.
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Landing pages can also be a great way to collect contact information from your audience. Create a page with a signup form, share the link across your social channels, and then start sending regular updates to keep potential customers informed about everything going on with you and your business.
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Consider setting up Facebook, Twitter, and Instagram channels to share relevant, timely information with your audience.
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If you’ve got a product that’s been particularly popular, consider setting up social media ads on Facebook and/or Instagram to boost awareness among new and existing customers.
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Instagram stories can be an interactive way to connect with your audience. Try posting a few to show off your products, discuss your plans for the coming months, etc.
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Let us know what you are doing so we can help you get the word out!
If you find that these (or any other content opportunities you’ve discovered) resonate with your audience, consider adding them to your long-term marketing plans. Any strategies you put into place now will only make your business stronger on the other side.
Please feel free to reach out to us and we will do our best to walk you through some suggestions and provide you with potential resources. We are here to help the best we can!
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New from the US Chamber of Commerce
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U.S. Chamber launches nationwide ‘Save Small Business’ initiative.
This national effort features a four-part campaign including financial aid, resources and guidance, advocacy, and polling, as well as a call to action for the larger business community and government to help small businesses. Click
here
to access under “Resources for DowntownDC Businesses.”
National Small Business Town Hall
Join us on
Friday, April 24 at noon ET
for the fifth installment of our National Small Business Town Hall.
This week, we'll continue the discussion to help business owners navigate the aid available to them. Our panelists will break down the latest action from Washington, lay out the processes you should follow to make the most of the resources at hand, and give you the insight you need to plan your next move.
Click Here
to hear what we discussed last week?
Register for the April 24 Town Hall
Tips for Your Small Business
Our teams at CO— have been publishing new resources and tips every day for small businesses, from how to effectively manage a team remotely, to mastering social media, to utilizing technology to keep productive at home. Check back here to hear what other small businesses are doing during this crisis and other updates and keep an eye on the
CO— Coronavirus Small Business Guide
.
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SBA Programs - Scams and Fraud Alerts
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The Office of Inspector General recognizes that we are facing unprecedented times and is alerting the public about potential fraud schemes related to economic stimulus programs offered by the U.S. Small Business Administration in response to the Novel Coronavirus Pandemic (COVID-19). The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), the largest financial assistance bill to date, includes provisions to help small businesses. Fraudsters have already begun targeting small business owners during these economically difficult times. Be on the lookout for grant fraud, loan fraud, and phishing.
Click here for more information.
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IRS Clarifies Interaction Between Payroll Tax Deferral Program and PPP Loans
On April 10, the Internal Revenue Service (IRS) published a Frequently Asked Questions (FAQ) site regarding the payroll tax deferral program. This program allows taxpayers to defer payment of the employer portion of Social Security tax incurred on wages paid between March 27, 2020 and Dec. 31, 2020.
Read More
from Dixon Hughes Goodman.
IRC §139 Payments and Opportunities for Employers
In times of economic distress, employers may look for ways to help employees cover some of the extra costs incurred from the COVID-19 virus. One option could be disaster relief payments under Internal Revenue Code (IRC) §139.
Read More
from Dixon Hughes Goodman.
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Don't forget to complete the 2020 Census
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It’s not too late to complete the 2020 Census (many people think April 1st was the deadline). Accurate census data is important for post-COVID 19 recovery efforts.
Click here to complete the form
. If you don't have your 12-digitCensusID, you can enter your home address instead.
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"Buy Restaurant Bonds" campaign encourages customers to support restaurants by gift card purchases
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The Adams Morgan Partnership is trying to help restaurants and bars that have forced to close or severely limit their services by encouraging customers to purchase gift cards for future dining. We are trying to make a splash with this campaign -- modeled after the
Buy War Bonds
campaigns of WWI and WWII -- to help draw attention to our 100+ restaurants and employees that are facing an uncertain future. Please join in via your own social media accounts using the hashtag
#BuyRestaurantBonds
Please tag us in your social media posts about the operating status of your business so we can pass the information along.
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SPONSORSHIP OPPORTUNITIES
Sponsor one of our community events! Partner with our community while reaching some of the city's most desirable demographics. For details, contact
Kristen Barden
at
202-997-0783.
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©
Adams Morgan Partnership
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